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A Holistic Strategy for Securing Sensitive Data in a World of Changing Risks Companies can’t afford not to implement comprehensive information
management programs that span the entire enterprise. Scott Crawford, Enterprise Management Associates Midmarket Volume 2, October 15, 2007
A New Approach to Operational Business Intelligence OBI unites the transactional world with the operational world, allowing
companies to link business processes to analytics and vice versa. Barry Wilderman, Lawson Midmarket Volume 2, October 15, 2007
Building Employees Into Your Greatest Asset Too many companies make common but easily avoidable mistakes in their
hiring and subsequent management of employees. Rob Enderle, The Enderle Group Midmarket Volume 2, October 15, 2007
Business Intelligence for Midsize Organizations New advances in BI technology are making it possible for companies of all
sizes to improve the efficiency and effectiveness of their decision making. Steve Lucas, Business Objects, Michael Schiff, MAS Strategies, Jeff Kaplan, THINKStrategies Midmarket Volume 2, October 15, 2007
Data Center Transformations Simplify data center build outs, consolidations and acquisitions with IT infrastructure management solutions. Gary Marks, Raritan Inc., Herb Villa, Rittal Corporation Midmarket Volume 2, October 15, 2007
Emergence of the Midmarket as Users of Business Process Outsourcing The time and technology are right for medium-sized companies to take
greater advantage of BPO. Mike Atwood, The Everest Group Midmarket Volume 2, October 15, 2007
Evaluating Mobile Data Solutions for the Midmarket Considerations for selecting a mobile technology include whether to
go with an embedded solution and which devices to use. Kyle (Kyp) Walls, Panasonic Computer Solutions Company Midmarket Volume 2, October 15, 2007
Finding the Right CRM Solution for Your Business With many products and services to choose from, companies should keep
certain must-haves in mind when they go CRM shopping. Robert Lindsay, for Entellium, Inc., Conrad Wesselhoeft, Entellium, Inc. Midmarket Volume 2, October 15, 2007
Five Strategies for Turbo-Charging Your Sales Engine Salesforce automation makes the job of selling more organized and effective. Robert Lindsay, for Entellium, Inc., Conrad Wesselhoeft, Entellium, Inc. Midmarket Volume 2, October 15, 2007
HP Blades and Server Virtualization: The Ins and Outs of I/O HP Blades and Server Virtualization: The Ins and Outs of I/O Anne Skamarock, Focus Consulting, Barb Goldworm, Focus Consulting Midmarket Volume 2, October 15, 2007
HR Issues and Initiatives for 2007 Talent management is the major HR organizational challenge in an
increasingly competitive environment. Tony West, NelsonHall, Helen Neale, NelsonHall Midmarket Volume 2, October 15, 2007
Human Risks in Computer Security Technology solutions can only go so far; companies need to address the
human element in their protection strategies too. Jeffrey M. Stanton, School of Information Studies, Syracuse University Midmarket Volume 2, October 15, 2007
Improving Performance With Supply Chain BI Research shows that most companies aren’t taking full advantage
of BI technologies to improve customer satisfaction, efficiency and
effectiveness, decision making and more. Colin Snow, Ventana Research Midmarket Volume 2, October 15, 2007
Innovative Product Configuration Strategies Optimize Supply Chain Effectiveness Price and margin erosion, high logistics cost, increasingly shorter life cycles, and the acceleration of product introductions, is driving change in supply chain management strategies. Innovative product configuration strategies better synchronize supply to demand activities for improved supply chain cost and performance across the globe. John R. Kenney, Jr., ModusLink Midmarket Volume 2, October 15, 2007
Inside the Midmarket: A 2007 Perspective Midsize companies, on the whole, recognize the need for change
to stay competitive. Matt Preschern, IBM Midmarket Volume 2, October 15, 2007
INTERVIEW: Ben Matheson VMware’s Ben Matheson talks about the business benefits of
virtualization technology for midmarket companies. Ben Matheson, VMware, Inc. Midmarket Volume 2, October 15, 2007
INTERVIEW: Clive Longbottom Quocirca’s Service Director Clive Longbottom discusses the viability
of VoIP as a cost-effective business solution. Clive Longbottom, Quocirca Midmarket Volume 2, October 15, 2007
INTERVIEW: Dean Stoecker SRC’s Dean Stoecker explains how geographic business intelligence
solutions solve strategic to tactical business problems by unleashing the
power of your data assets. Dean Stoecker, SRC, LLC Midmarket Volume 2, October 15, 2007
INTERVIEW: Jeff Stiles and Kathy Piontek Midsize businesses can find solutions to meet their unique, changing
needs and characteristics, according to executives from SAP and IBM. Jeff Stiles, SAP , Kathy Piontek, IBM Midmarket Volume 2, October 15, 2007
INTERVIEW: Mark Smith Ventana Research’s Mark Smith discusses how midsize
businesses can improve performance with business intelligence
and performance management. Mark Smith, Ventana Research Midmarket Volume 2, October 15, 2007
INTERVIEW: Michael McCloskey FrontRange Solutions’ Michael McCloskey explains why the move to a
process-framework-based solution for their help desks makes sense for
midmarket companies. Michael McCloskey, FrontRange Solutions Midmarket Volume 2, October 15, 2007
INTERVIEW: Michael Sotnick Michael Sotnick provides an overview of how SAP is servicing
the midmarket. Michael Sotnick, SAP Midmarket Volume 2, October 15, 2007
INTERVIEW: Rick Parker Infor’s Rick Parker discusses the business-specific solutions available
to midmarket companies today. Rick Parker, Infor Midmarket Volume 2, October 15, 2007
INTERVIEW: Rodney E. Winger Rodney Winger joined Epicor Software in 2003 bringing over 20 years of marketing, consulting, sales and application development experience in the wholesale distribution industry to the company. Preceding his current role, Winger was responsible for worldwide sales and marketing of Epicor’s distribution and warehouse management enterprise solutions. Prior to joining Epicor, Winger was the founder and CEO of TDC Solutions Inc. Rodney E. Winger, Epicor Software Corporation Midmarket Volume 2, October 15, 2007
INTERVIEW: Scott Musson Scott Musson is senior director, IBM Global
Business Unit, at VMware. For more information,
please visit www.vmware.com. Scott Musson, VMware, Inc. Midmarket Volume 2, October 15, 2007
INTERVIEW: Steve Ferencie IBM’s Steve Ferencie examines the challenges facing midmarket companies
trying to grow and the role IT plays in overcoming those challenges. Steven Ferencie, IBM Midmarket Volume 2, October 15, 2007
INTERVIEW: Todd Rowe Business Objects’ Todd Rowe describes business intelligence and why
midmarket companies should consider it critical to their success. Todd Rowe, Business Objects Midmarket Volume 2, October 15, 2007
INTERVIEW: Walter Kamme IBM’s Walter Kamme explains the basics of SOA and how this approach
can be applied in the midmarket. Walter Kamme, IBM Midmarket Volume 2, October 15, 2007
Is There a Place for a Project Management Office in Smaller Businesses? Establishing a PMO can help organizations better manage resources
and achieve desired results on a more consistent basis. Len Green, Transforming Solutions Inc. Midmarket Volume 2, October 15, 2007
It’s a Matter of Trust Creating a positive experience at every customer touch point strengthens
relationships and builds loyalty. Lynn Daniel, The Daniel Group Midmarket Volume 2, October 15, 2007
Knowledge at the Point of Action Six Ways to Make Sure Your Customers Love Your Company Greg Gianforte, RightNow Midmarket Volume 2, October 15, 2007
Leveraging Globalization in the Midmarket Outsourcing is a top strategy for midsize companies that are challenged
to perform in a global economy. Ram Iyer, Argea, Inc. Midmarket Volume 2, October 15, 2007
Making Finance Departments More Strategic in Midsize Companies To drive innovation and improvement throughout their organizations, today’s
CFOs need to take the plunge and make full use of information technology. Robert Kugel, Ventana Research Midmarket Volume 2, October 15, 2007
Making the Case for Supply Chain Orders Supply chain orders offer many benefits over material requirements planning,
advanced planning and scheduling systems or lean manufacturing. Andrew Dalziel, Lawson Midmarket Volume 2, October 15, 2007
Operational BI Provides Instant Answers for Direct Action Midmarket companies can gain valuable visibility into daily operations
and performance with real-time information. Caroline Seymour, Cognos Midmarket Volume 2, October 15, 2007
Planning and Scheduling in the 21st Century How Infor Advanced Planning and
Scheduling systems deliver a
lean and agile environment
for today’s manufacturers. 800.260.2640 | www.infor.com, Infor Midmarket Volume 2, October 15, 2007
Profit-Driven Sales and Operational Planning Midsize B-to-B manufacturers that sell low-margin goods are
pioneering this emerging best practice. Steve Banker, ARC Advistory Group Midmarket Volume 2, October 15, 2007
Project Failure Should Not Be an Option Companies can increase their odds of success by asking the right
questions up front, providing strong project sponsors and training
project managers with the right skills. Gopal Kapur, Center for Project Management Midmarket Volume 2, October 15, 2007
Raritan Brings Quantifiable Advantages for MSP Alvaka Through Remote Systems Management While a great deal has been discussed in the industry about the evolution of the enterprise management market
towards new technologies and enhanced business alignment, Out-of-Band (OOB) capabilities are often neglected. This is a critical oversight, since OOB capabilities,
ranging from KVM (Keyboard, Video, Mouse), to serial port access, to mixed in-band and out-of-band monitoring and management, are evolving to become a fundamental building block of next-generation IT management
strategies. Gary Marks, Raritan Inc. Midmarket Volume 2, October 15, 2007
Telecom Expense Management in the Mobile World After weighing the options, customers may find their best bet is combining
wireline and wireless solutions. Kathryn Weldon, Current Analysis Midmarket Volume 2, October 15, 2007
The Missing Elements of Midmarket ERP Projects Executives should think carefully about their business objectives and
in-house capabilities before embarking on large, complex projects. David Caruso, David Caruso & Associates, Inc. Midmarket Volume 2, October 15, 2007
Three Key Questions for Decision Makers Midsize companies need performance management to improve
decision making, drive revenue growth and reduce costs. Caroline Seymour, Cognos Midmarket Volume 2, October 15, 2007
Top 10 Trends in Financial Services Financial services institutions are challenged to employ new approaches
in response to a radically changing business landscape. Guillermo Kopp, TowerGroup Midmarket Volume 2, October 15, 2007
What Is Outcome Sourcing? Changing the sourcing mind-set from buying things to buying results gives
suppliers more freedom and brings benefits both to buyers and sellers. Bill McBeath, Chainlink Research Midmarket Volume 2, October 15, 2007
When Corporate Cultures Clash Grasping the realities of corporate culture can help ERP projects succeed. Paul Scherer, IBM Midmarket Volume 2, October 15, 2007
Why You Should (or Shouldn’t) Worry About SOA SOA is all the rage, but it’s not a one-size-fits-all solution. Julie Craig, Enterprise Management Associates Midmarket Volume 2, October 15, 2007
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