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Welcome to Midmarket Strategies: Midmarket companies are all about getting more done with fewer resources. At the same time, they are not simply satisfied with the status quo; they have ambitions for growth too. To achieve their goals and stay ahead of the competition, midmarket companies need to have the right people and processes in place, and technology can be a key enabler of both.
Midmarket Strategies covers the topics that are top-of-mind for today's corporate executives looking to improve performance, connect with customers, streamline supply chains and build solid infrastructure. Midmarket Strategies presents the most current thinking around business intelligence, virtualization, service-oriented architecture, CRM, SFA, disaster recovery, security, the mobile workforce and much more. It's must-read material for midmarket executives who need to make sense of the critical issues affecting their businesses. Read more about Midmarket Strategies.
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ALSO SEE:
The Future of Customer Services: The Road to Top-Line Impact


Top 10 Trends in Financial Services
Guillermo Kopp, TowerGroup


Leveraging Globalization in the Midmarket
Outsourcing is a top strategy for midsize companies that are challenged
to perform in a global economy.

INTERVIEW: Mark Smith
Mark Smith, Ventana Research

CASE STUDY: SmartTurn
With SmartTurn, we
have fewer stock-outs. I
know what I have coming
and how to prepare for
spikes in demand, such as
the big holiday ads.
- David McDaniel,
Warehouse Manager,
Frozen Gourmet
- David McDaniel,
Warehouse Manager,
Frozen Gourmet

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Improve Access to All of Your Data Assets
The ability to access all of your data
assets determines the value of your
business intelligence operations and
the accuracy of the market and consumer
insight obtained. |

Establishing a PMO can help organizations better manage resources
and achieve desired results on a more consistent basis.
Is There a Place for a Project Management Office in Smaller Businesses?

Strategies for Success
Improving Performance
Building Infrastructure

Developing a Corporate Mobility Policy
The mobile enterprise is a reality today, because
many midmarket companies are using mobile
computing and communications technologies to
build the bottom line. Managers have long understood
the value, in terms of both productivity and profitability,
of mobile telephony, and today, cellular is the most widely
deployed corporate mobile application, outpacing the
combined expenditures for text messaging and mobile
email by tenfold.
Midmarket StrategiesVolume 1, 7/17/2006
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Lawson delivers software and
implementation services to 4,000
customer sites in manufacturing,
distribution and services industries
across 40 countries.
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Cognos, the world leader in business
intelligence and performance management
solutions, provides world-class
enterprise planning and BI software
and services to help companies plan,
understand and manage financial and
operational performance. |
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IBM
is the world’s largest information technology company with more than 90
years of leadership in helping businesses innovate. |
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SAP is the recognized leader in providing
flexible, pre-configured solutions
based on best practices that
accelerate deployment and streamline
business-critical processes. |
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RightNow provides on demand
CRM software solutions that
help companies improve their
customer experiences. |
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The leader in business intelligence,
Business Objects enables
midsize enterprises to track,
understand and manage information
for improved business
performance. |
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CDW®, ranked No. 342 on the FORTUNE 500, is a leading provider of technology solutions for business, government and education. |
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Infor delivers business-specific
software to enterprising organizations.
With experience built in,
Infor’s solutions enable businesses
of all sizes to be more enterprising
and adapt to the rapid
changes of a global marketplace.
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VMware is the world’s leading
provider of virtualization solutions
and services. |
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