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HP Blades and Server Virtualization: The Ins and Outs of I/O Midmarket Volume 2, October 15, 2007 HP Blades and Server Virtualization: The Ins and Outs of I/O
Anne Skamarock, Focus Consulting, Barb Goldworm, Focus Consulting
A Holistic Strategy for Securing Sensitive Data in a World of Changing Risks Midmarket Volume 2, October 15, 2007 Companies can’t afford not to implement comprehensive information
management programs that span the entire enterprise.
Scott Crawford, Enterprise Management Associates
Accelerating the Value of the IT Infrastructure Midmarket Volume 2, October 15, 2007 There’s an explosion of information,
applications and devices in the workplace.
Yesterday’s traditional, officebased
work environment is giving way to one
that’s fluid, highly decentralized and overflowing
with data.

Aligning IT Services With Corporate Business Initiatives Midmarket Volume 2, October 15, 2007 ITSM is a best practices framework oriented
toward driving business value to the service
desk and helping IT become more relevant
to the enterprise.

Bicoastal Disaster Recovery With VMware Has Bowdoin College Completely Covered Midmarket Volume 2, October 15, 2007 VMware is the world’s leading
provider of virtualization solutions
and services. Through a pioneering
virtualization approach, VMware
solutions separate the operating system
and application software from the underlying
hardware – to deliver significant
improvements in efficiency, availability,
flexibility and manageability.
Data Center Transformations Midmarket Volume 2, October 15, 2007 Simplify data center build outs, consolidations and acquisitions with IT infrastructure management solutions.

Evaluating Mobile Data Solutions for the Midmarket Midmarket Volume 2, October 15, 2007 Considerations for selecting a mobile technology include whether to
go with an embedded solution and which devices to use.
Kyle (Kyp) Walls, Panasonic Computer Solutions Company
Helping Midsize Companies Sell, Staff and Service Better Midmarket Volume 2, October 15, 2007 IT directors get
bogged down coordinating multiple
phone companies, managing hundreds
of details, and sorting through thousands
of features before they even begin working
on the things that matter.

Human Risks in Computer Security Midmarket Volume 2, October 15, 2007 Technology solutions can only go so far; companies need to address the
human element in their protection strategies too.
Jeffrey M. Stanton, School of Information Studies, Syracuse University
Infrastructure Solutions for Growing Businesses Midmarket Volume 2, October 15, 2007 Oracle and HP deliver flexible, affordable
and easy-to-manage reference architectures
that are tested and validated for optimal
performance.
Jay Workman, Hewlett-Packard
INTERVIEW: Ben Matheson Midmarket Volume 2, October 15, 2007 VMware’s Ben Matheson talks about the business benefits of
virtualization technology for midmarket companies.
Ben Matheson, VMware, Inc.
INTERVIEW: Clive Longbottom Midmarket Volume 2, October 15, 2007 Quocirca’s Service Director Clive Longbottom discusses the viability
of VoIP as a cost-effective business solution.
Clive Longbottom, Quocirca
INTERVIEW: Michael McCloskey Midmarket Volume 2, October 15, 2007 FrontRange Solutions’ Michael McCloskey explains why the move to a
process-framework-based solution for their help desks makes sense for
midmarket companies.
Michael McCloskey, FrontRange Solutions
INTERVIEW: Simon Peel Midmarket Volume 2, October 15, 2007 Cast Iron’s Simon Peel talks about new strategies for midmarket
companies looking to reduce the complexity and resource requirements
of application integration.
Simon Peel, Cast Iron
INTERVIEW: Walter Kamme Midmarket Volume 2, October 15, 2007 IBM’s Walter Kamme explains the basics of SOA and how this approach
can be applied in the midmarket.
Walter Kamme, IBM
Leading Solutions for Enterprise Computing Midmarket Volume 2, October 15, 2007 Data Center Innovation From Industry
Leaders AMD, HP, Microsoft and Oracle
Jay Workman, Hewlett-Packard
Raritan Brings Quantifiable Advantages for MSP Alvaka Through Remote Systems Management Midmarket Volume 2, October 15, 2007 While a great deal has been discussed in the industry about the evolution of the enterprise management market
towards new technologies and enhanced business alignment, Out-of-Band (OOB) capabilities are often neglected. This is a critical oversight, since OOB capabilities,
ranging from KVM (Keyboard, Video, Mouse), to serial port access, to mixed in-band and out-of-band monitoring and management, are evolving to become a fundamental building block of next-generation IT management
strategies.

Reliable Mobile Computing Platforms as Strategic IT Resource for the Midmarket Enterprise Midmarket Volume 2, October 15, 2007 Adding mobile computing capabilities
can drive significant business value by
providing traveling executives, field and
customer service personnel real-time
access to critical data. It can also make
the job of IT support and management
trickier, especially for small to medium-size
businesses.
Solutions for Anytime, Anywhere Access and Control of Your Data Center Devices Midmarket Volume 2, October 15, 2007 Raritan is a leading provider of products
for managing IT equipment and
the mission-critical applications and
services that run on it.

System, Storage, and Data Protection Made Simple Midmarket Volume 2, October 15, 2007 STORServer can significantly reduce
installation time, yet also provide the flexibility
to adapt to your environment and business
needs over time.

Why You Should (or Shouldn’t) Worry About SOA Midmarket Volume 2, October 15, 2007 SOA is all the rage, but it’s not a one-size-fits-all solution.
Julie Craig, Enterprise Management Associates
CASE STUDY: Zarlink Semiconductor Midmarket Volume 1, July 17, 2006 When global semiconductor leader Zarlink went
looking for ways to cut IS costs during tough economic
times, it ended up saving over US$45 million within
three years while winning an ROI award in the process.

Factoring Risk Into Lease-vs.-Buy Decisions for Information Technology Midmarket Volume 1, July 17, 2006 Leasing of information technology assets has a history
as long as that of IT itself, and the history reveals
clear examples of how innovative uses of leasing
have evolved. At the outset, leasing was used as a financial
vehicle, due to the large investments and capital outlays
required for purchases of early computers, telecom
and other large capital equipment. It was, essentially, a
way to pay for productive assets over time. As the share of
IT expenses grew to significant levels over the past two
decades, companies increasingly used operating leases to
keep assets and debt off of their balance sheets.
Glenn Miller, CIT Group, D'Arcy Leneveu, CIT Group
IT Automation Yields Efficiency, Visibility and Security for Holland Co. Midmarket Volume 1, July 17, 2006 Holland Company LP is the world leader
in flash butt welding systems. They also
build rail equipment, perform track testing,
manufacture components for rail cars
and provide “turnkey” solutions for crane
systems. Privately owned and headquartered
in Crete, Illinois, the company, with
500 employees, has seen tremendous
growth in the past three years.

Protecting Critical Business Data Midmarket Volume 1, July 17, 2006 Small and medium businesses (SMBs) have greatly
increased their use of computers in recent years to
improve customer service, reduce costs and improve
productivity. Now they conduct a significant amount of
business over their local area networks (LANs) and the
Internet.
Anil Miglani, AMI-Partners
Putting a Lid on Budget Headaches with FRx Software Midmarket Volume 1, July 17, 2006 Western Container Corporation is one of the leading U.S.-based bottle manufacturers for the
Coca-Cola Company. The organization is a sophisticated, multi-functional business with expertise
in procurement, logistics, and manufacturing systems. The company is responsible for producing
multiple types and sizes of PET plastic containers (polyethylene terephthalate), such as 12-ounce
DASANI bottles and 1-liter Coca-Cola bottles.

Wireless Options for the Midmarket Enterprise Midmarket Volume 1, July 17, 2006 No matter what the nature of a specific enterprise,
there is little doubt that the competitive landscape
and overall business climate have become
more difficult in recent years. However, given the broad
availability of information technology (IT) capabilities and
ongoing fundamental price and performance improvements
in (especially mobile) computers and (especially
wireless) networks, the argument can now be made
that access to information, and the ability to act upon it
anytime, anywhere, are perhaps the last good differentiators
available to enterprises of any size.
Craig J. Mathias, Farpoint Group
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