CASE STUDY: Entellium, Inc.
(10/15/2007) Midmarket Volume 2
By Ron Evans, Entellium, Inc.
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Filling the pipeline with good quality leads is an important
part of sales management. Knowing the outcome
of those leads is equally important. For Allied
Tube & Conduit, the lead system was more like a black hole
where leads went in, but information didn’t come out.
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