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Inside the Midmarket: A 2007 Perspective
(10/15/2007) Midmarket Volume 2
By Matt Preschern, IBM
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Midsize companies, on the whole, recognize the need for change to stay competitive.


Tremendous opportunity exists today for midsize companies to expand, innovate and assume a leadership role in the global economy. Midsize companies have a myriad of new, cost-effective business and technological capabilities available to them. Any company with a great idea, sufficient Internet bandwidth and a reasonable amount of capital can compete, grow and reach new customers in its local market or around the globe.




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