Chapter 1: Strategies for Success
Midmarket companies are all about getting more done with fewer resources. At the same time, they aren’t simply satisfied with the status quo; midmarket companies have ambitions for growth too. To achieve those goals and stay ahead of the competition, midmarket organizations need to have the right people and processes in place, and technology can be a key enabler of both. Today’s software vendors recognize the unique challenges faced by midsize companies – and recognize the tremendous opportunity that exists for them as service providers in this market segment.

Chapter 2: Building Infrastructure
If IT is the car that will drive midmarket companies to their destinations, technology infrastructure is the road on which they need to travel. From service-oriented architecture to disaster recovery to the mobile workforce, opportunities abound for companies to realize process efficiencies with technology solutions. But unlike their larger counterparts, midsize companies have limited budgets and staff for installing and maintaining IT systems. Careful self-assessment and planning must come first.

Chapter 3: Improving Performance
Business intelligence isn’t a new concept. It’s widely recognized as an effective strategy for improving decision making, driving revenue growth and reducing costs. What’s new is that midmarket companies can now take advantage of this technology solution without overspending on an enterprise system or introducing their IT staffs to an administrative nightmare. To answer these needs, leading vendors are offering “enterprise class” solutions that incorporate best practices and standards – yet are affordable enough for midsize organizations while also being easy to deploy, use and maintain.

Chapter 4: Connecting to Customers
If you don’t have satisfied customers, you don’t have much. Today’s customers are savvier and better informed than ever, and they expect a high level of service every time they do business with you. Companies of all sizes struggle to get the most out of CRM and SFA solutions, but midmarket organizations are especially challenged to get the performance and usability they need at a price they can afford. Fortunately, software providers are heeding their call.

Chapter 5: Supply Chain Strategies
Globalization, outsourcing and increasing product variety are just some of the factors that are making supply chain management ever more complex. Manufacturers and distributors are striving to maintain high delivery service levels while reducing working capital. Today’s technology solutions, however, can help with product tracking, supplier relationships, operational performance, responsiveness to customer demand and more.