Rob Enderle is identified by firms like the Kensington Group and publications like Technology Marketing as one of the most influential technology analysts in the world. As president and principal analyst of the Enderle Group, a forward-looking emerging technology advisory firm, he provides regional and global companies with guidance in how to better target customer needs; create new business opportunities; anticipate technology changes; select vendors and products; and practice zero dollar marketing. For over 20 years Mr. Enderle has worked for and with companies such as Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, ROLM, and Siemens.

All Papers from Rob Enderle:

 Building Employees Into Your Greatest Asset
Too many companies make common but easily avoidable mistakes in their hiring and subsequent management of employees.
Midmarket Volume 2, October 15, 2007